Value addition to clients

I think that QuickBooks has created a new world and outlook to accountants of today especially with the new economic world order wher emphasis is on the many Small businesses and start-ups instead of the few conglomerates.What can be done as an immediate measure to on board these small businesses and start-ups at the start seeing that accountants have to move away from being bookkeepers or independent professionals to being partners? Accountants should look beyond the numbers and be the language (numbers) translator on real time to the business owners and grow with them. Let's have a discussion on this and create a new movement that serves and partners with such enterprises.