Why has my Quickbooks subscription increased from £18 pcm to £38.40?Is Quickbooks going out of business?

Hi cosyflatsandhous Thanks for reaching out to us here on the Community. We can see that you had an initial 50% discount applied to the account which expired on the 25th of January 2023 and therefore you're now paying the full price for the subscription. You're able to see the discount noted within your invoices and the invoices are available to view from within the product/the billing and subscription section.