Why did the subscription go up again from 106 to 123

The subscription price increase is part of our annual update, reflecting new enhancements and AI-powered features added to QuickBooks Online (QBO), Jacksonjr.

To learn more about the pricing changes, you can check out this blog: QuickBooks all-new product innovation and pricing changes.

Also, you can use the Look up your charge tool to quickly find details about specific charges, or clarify changes to your plan.

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