Question
News on Newsletters
Welcome friends! Thanks for stopping by the Business Discussion board. Today I'd like to share an article I came across on Inc.com that covers three ways to make your business newsletter more engaging. Here are a few key points...
"To get a clearer idea about how you could improve, start by gathering impressions about the current format and content of your newsletter. Ask for feedback from groups like:
Ask for feedback
"To get a clearer idea about how you could improve, start by gathering impressions about the current format and content of your newsletter. Ask for feedback from groups like:
- Your team (especially those outside of the marketing department)
- Colleagues and peers
- Your own audience
For the latter, a short survey should be enough to find out what readers enjoy and what they tend to skip."
Reconsider your layout and format
"Have you ever opened a long email and felt like closing it right away? Even great content can lose readers if the layout feels overwhelming or difficult to scan. To make your newsletter more inviting:
- Choose a font that’s comfortable to read
- Avoid overly long sentences and paragraphs
- Highlight key takeaways"
Always edit AI-written content
"There’s no getting around it: Artificial intelligence can help you and your team write faster. But if you’re copying and pasting AI-generated text into your newsletters, readers will notice. Before sending your next newsletter, take the time to edit it so it reflects your own voice. Add a personal observation. Rewrite stiff sentences. Also, slight imperfections are not a crime."
I'm certain continual improvement in all areas of your business is your goal. I hope these pointers come to mind when it's time to improve your newsletter. Check out the full article linked above for even more info. Take care!