One of the possible reasons why customers aren't showing on reports is that the column wasn't added. Let's make sure you add the customer column when pulling up the transaction report.
Before we proceed, may I know what specific report you're trying to run? Any additional information would be greatly appreciated.
Here's how to customize a report:
Click Reports from the left menu.
Search for the report you're trying to run.
Select the Customize button.
Go to the Rows/Columns section, then click Change columns.