The price of a bundle is the total price of all its items, peter25.
For now, there's no option to enter the sales price when creating a bundle. You'll need to edit the item and enter the amount on each one of them. Here's how:
Select an item that is part of the bundle, then click Edit under the Action column.
Scroll-down and look for the Sales price/rate field.
Enter the amount and click Save and close.
Once done, QuickBooks will automatically use the total sales price whenever the bundle is used in invoices or sales receipt.